See what is moving the market.
Follow one belief as it travels across otherwise separate markets, changes form, and begins tying different assets to the same thesis.
Understand and predict the narratives that move people, markets, and decisions.
Use cases
Three ways an observer station can change a decision.
Follow one belief as it travels across otherwise separate markets, changes form, and begins tying different assets to the same thesis.
Follow a category’s meaning as it changes across buyer calls, competitor claims, and practitioner conversations—then build around the belief the launch must answer.
Follow how an event’s meaning changes, which older narratives it joins, and what the field suggests may emerge next.
Tell us about your work. While we review your request, we will map three current narratives relevant to your field.
Philosophy
We wake up in the morning, drink our coffee and go to work, spend there much of our day and at the evening go back to our family and friends. Thats life for most humanity. But effectively, thats just a small portion of it. We all have our beliefs, thoughts, opinions, preferences. And today more than ever in human history, we know of every conflict around the world, every new movie, every emerging artist, every opinion being held by others. Our life is not just a mere direct experience as described, most of it is actually created through human communication, both personal and digital. The building block of this communication is the atom that provokes a new thought and a specific emotion among us- the narrative. But the narrative does not have to describe reality. When we hear of a global conflict and construct our thoughts accordingly, we do not know what happens on the battlefield. when we hear about the greatest movie of our time, we do not really know if that is the case, for who watched all the movies and could have compare, and even if someone did, would others agree? Its not direct experience nor actual events that make most of our reality, its the narrative field. And as technology advances and human communication becomes more digital, human reality will seperate further from direct experience and actual events, hence it will become more voletile, prone to manipulations and overflow. If you want to understand human reality at its core, understand the real driving forces of human beliefs and desicions and by that understand the human world in the deepest way:
The system
You are welcome to try it: understand and predict the narratives that impacted us before, those that impact us now, and those that will impact us next.